Real estate ads come in all shapes and sizes; one way to stand out from your competition could be using catchy headlines, offering free valuations or going all-out by performing choreographed dance moves while jumping up on benchtops. But one Sydney real estate agency is taking this over-the-top strategy one step further to get people talking about their property listings.
LJ Hooker Bankstown’s recent ad has caused waves on social media due to its absurdly over-the-top nature. The video depicts two real estate agents doing some synchronised dancing while showing a home, alongside several others (including children). Twitter users have responded in various ways; with some sharing interesting perspectives.
The ad is part of an agency’s “Extra” campaign promoting services to those looking for something out-of-the-ordinary or distinctive in Sydney.
As part of their effort to stand out, one company devised an unusual advertisement: they recorded a dance routine featuring several kids as part of an advertisement for a luxury home in Padstow suburb.
Ads created by this agency often feature dance routines and graphics that draw the eye, such as images that showcase the property or facts about its location. Furthermore, other videos for different properties also contain dance routines.
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